TECHNOLOGY; The key player to the new digital transformation.

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Technology has been evolving rapidly due to current conditions in the world, where what was forecast to develop in 10 years has had to advance rapidly in an unstable world where the health crisis has brought serious consequences for businesses around the world.

Industry 4.0 predicted important changes in the next decade, new generations and technological advances for manufacturing were predicted to develop in the following years, however it has had to accelerate due to the current needs that the current way of life has brought with it.

Technology is the key in the new digital era in a world where companies that are not aligned will have to use a more aggressive strategy to stand out from the rest.

A breakthrough in data analysis for companies

And this is where we can count on 2 technologies with enormous potential: Big Data and Customer Intelligence.

Big Data is of great importance for companies since it provides us with answers to many doubts or questions that were not even known, thus having a first point of reference.

Advanced analytics is essential to get the most value from our customer data, and Big Data can use different methods and technologies to extract this valuable information from the large and diverse data sets that the company has.

Using these Big Data tools we can store, structure and process all this data in order to then be able to use Customer Intelligence and be able to get to know our client better and based on them take actions to improve our success.

But what is Customer Intelligence?

The innovative concept “Customer Intelligence” consists of extracting and analyzing as much information as possible about our clients and potentials in order to be able to offer them the product in a personalized way and adapted to their needs, key aspects if we want to improve our sales and increase sales. loyalty in your purchases.

We must bear in mind that in today’s digital world, most of these clients share their information with the companies with which they are interacting: search habits, purchase, interests, preferences…. vital information that will be very useful to study the profile of who buys from us and offer you what you need at all times.

Future for many companies

Today and with the total uncertainty that we have with COVID-19, the use of technology can provide great support to companies to get to know their customers in a deeper way and automate all this data collection and processing.

Faced with this crisis and with the fierce competitiveness that exists in the business world, it is a great advantage to be able to exploit all the information we have, to know what the sector in which we are needs needs, what is being demanded, the services that are required, what is being valued in our products or what opinion they have regarding prices or other factors that we consider relevant.

In this way we will have the ability to offer our customers a personalized and higher quality service, thus improving their satisfaction, so that both sales and prescriptions will have a significant increase.

3D printing and education

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